This European Union (EU)-funded initiative helps European companies to expand their business in markets abroad. It funds and organises one-week business missions in any of the three target markets (Korean, South-East Asia and China) covering eight sectors, such as the environment and water technologies, healthcare and medical technologies, and food and beverage. Throughout the process, companies receive coaching and financial and logistical support from the business coaching network.

The video below explains the procedure to participate in this programme.